After you've selected a great domain name and you're ready to get started, the next step is choosing the "right" web host for your business needs.

Your web site will be the very foundation of your Internet presence. Selecting the right web hosting service is critical to your success. I am sure you have heard the old saying, "you get what you pay for". This usually rings true on the internet, as well as in the real world.

Consider your choices:

1) Free Websites. A few megabytes of storage space, slow servers, usually no customer support, can't use your own domain name, bogged down with their advertisements, are not indexed by most search engines, and none of the features you'll need to make money.

2) Low Cost Web Hosting. Often unreliable, bare essentials, little or no real technical support, lacking in features, not really for a serious online business.

3) The Right Choice. Lots of storage space, super fast servers, real people to speak with in case of problems, all the features necessary to make big bucks. (your own cgi-bin for interactive features, autoresponders, form mail, secure server, etc.)

If you are serious about your online business success, the choice is obvious. Why not use a web hosting service that allows you to take full advantage of the Internet's capabilities. You will most likely, not be able to compete and will be losing big money as a result. Here are the essential features you should be looking for in a quality web hosting package:

1) Fast Servers - Quality hardware and redundant OC3 or T3 connections. How fast your web pages load is directly proportional to your income. Don't let anyone tell you a server can be too fast.

2) Domain Name Support & Registration Services - Your web host must allow the use of your own domain name. They should offer free registration and work closely with Internic to get things done fast.

3) No Bandwidth, No Access, or Hit Charges - There is absolutely no reason to use a web host that charges for bandwidth, access, or hit fees. Unless you have an adult web site. The best hosting services offer unlimited bandwidth with standard packages.

4) Unlimited CGI Access (FTP/Telenet) - You will need CGI scripts at some time or another. Make sure that you have your own cgi-bin and the ability to upload any scripts you want. Never use a web host that limits you to the their scripts only.

5) Unlimited Technical Support - A good web host should have live humans to speak with on the phone. Insist on free, unlimited technical support via both email and telephone. You'll be glad you did.

6) Control Panel or Web Based Administration - Most quality web hosts have some type of interface that allows you to manage your server via the web. This is not necessary, but can be very handy for many who don't consider themselves to be the technical type.

7) Secure Server - If you plan on selling anything directly from your web site, you'll need secure server capabilities. The best offer low or no additional setup fees, and a low or no monthly fee for SSL.

8) Email Services - Your web host should offer full email services. Including, POP mailboxes, unlimited email aliases, and a generous supply autoresponders. Do not pay extra for these features.

9) No Minimum Contract - Don't ever sign a long term contract. It's not necessary. If something should happen and you decide to switch hosts, being locked into a long term contract could be very costly.

10) Money Back Guarantee - A quality web host offers a 30 day money back guarantee. You should insist on it! It is the sign of a professional company that will stand behind it's service.

Don't make the common mistake of sacrificing quality and essential features just to save a couple of dollars. The simple truth is that using an inferior web host will not save you money at all. You will inevitably end up paying a lot more due to down time and lost profits.